PurpleStride Collateral

PurpleStride is the signature walk/run event for the Pancreatic Cancer Action Network, an organization which in dedicated to eradicating pancreatic cancer. The PurpleStride events are the lifeblood of the organization, with the advertising and promotion of the events being critical to their success. The collateral pictured is from one event, among the many events throughout the year, used in a variety of markets and as mailers, fliers, postcards and banners. Since the first walk in 2008, PurpleStride has been the Pancreatic Cancer Action Network’s most powerful vehicle for fundraising and awareness. Each year, in more than 50 PurpleStride events across the country, survivors, families, researchers, caregivers and others touched by pancreatic cancer come together to rewrite the future of this deadly disease. The various print collateral utilizes photos taken from the event that captures the spirit and hopefulness of these poignant events, while conveying the urgency to find a cure for the disease.