Farmers Insurance Group Federal Credit Union Brochures

The mission of the Farmers Insurance Group Federal Credit Union is to provide value, safety, and service to enhance their members’ financial lives while invoking the security of family. Wanting to represent the stability of the institution, as well as the convenience of banking within their internal organization, the design is intended to convey tradition and stability, with classic colors, a conservative layout and the family next door faces used to create the warmth of homemade chocolate chip cookies still warm from the oven. The cover design was inspired by the Farmers Insurance Group circular logo, which aids to establish repetition and cohesiveness in the brand elements, bringing the concept of value, safety and service back around. in an eternal cycle.