The Los Angeles Athletic Club Brochure

The Los Angeles Athletic Club exudes the exclusivity of a private, upscale elegant hotel with traditional French windows, wood-paneled walls and flourish design elements. Embracing the concept of showcasing the lavishness of the hotel ornamentation, reflecting the elements of this historical and luxurious club was critical to the overall look and feel of the booklet. Firstly, the brochure served as an invitation to apprise guests of the different services and areas of the building. Secondly, proving overwhelmingly successful as an invitation, the brochure was then used as a key holder for guests at check-in as a guide to the facility and amenities. Lastly, but certainly not leastly, the brochure served as a marketing tool for sales, membership, catering and hotel services.