Ey, bruh always be rockin fresh sneaks. Gotta be a sneakerhead! The concept of this video presents the ultimate sneakerhead, who is defined as a hardcore collector of rare, unique or exclusive sneakers who buy online, go to outlets, sneaker events, swap meets, parties, and gatherings in search of rare, vintage, and limited-edition shoes. Melding with the burgeoning hip hop culture which exploded at the same time, the concept of buying and re-selling kicks is infused with the parlance of urban youth culture. Homing in on this cultural demographic, Antidot is the antidote for removing any stale odors from sneakers, either from being previously worn or from environmental odors like cigarette smoke. Utilizing the concept of showcasing the product as the ultimate finishing touch to making a sale, this video has been used on social media and has garnered conversions to springboard this start-up company.
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