Farmers Insurance Group Federal Credit Union Marketing Campaigns

Farmers Insurance Group Federal Credit Union offers much of the same financial services and products that large banks offer, but without the high interest rates, along with the understanding of the financial needs of a Farmers agents. Financial products were target marketed specifically for different individuals, where the segment of monthly statement inserts for agents would include agent related materials, regular product such as auto loans, home loans, and credit cards would be sent to others. Each campaign’s marketing materials would differ on the promotional time length, and could consist of iterations of statement mailers, two different branch and building poster sizes, postcards, and small web banners.