Shop Purple Website

Shop Purple is the official online store of the Pancreatic Cancer Action Network, with net proceeds from purchases helping to support the organization and its comprehensive approach to fighting pancreatic cancer. Shop Purple utilizes a proprietary online e-commerce platform to streamline and accelerate the building and maintenance needed to run the store. The platform assisted with the design process and layout of the site, due to the constraints set on the program. Working within the brand standards of the organization and inspired photo styles for the apparel and other products, a style board was created to guide the creation of the site.